Lead Conversion rate increased by 60%
Customer Satisfaction Level Boosted By 45%
Client Overview
Our client operates as a top-tier migration agency in Australia that specializes in a wide range of visa categories. Their expertise lies in navigating the complexities of Australian migration law and ensuring that all client applications comply with current regulations. The agency is committed to delivering personalized support throughout the migration process, offering tailored guidance to simplify each step for their clients. Their focus is on making the migration journey as smooth and efficient as possible by leveraging their in-depth knowledge and experience to address individual needs and challenges.
Challenges
The client struggled with various challenges and approached us to get the right solution for them. They were dealing with:
- SMS Hub Integration Issues: Issues with creating a centralized communication hub for seamless SMS integration within Salesforce.
- Required Robust Lead Management System: Difficulties in establishing a lead management system to effectively prioritize and track leads within Salesforce.
- Data Access Issuse: Problems with ensuring easy access to and retrieval of communication data within Salesforce for thorough analysis.
- No Consultation Confirmation: Clients do not receive confirmation when new consultations are booked.
- Ineffective Communication Tracking: Inadequate tracking of communication between clients and consultation agents.
- Data Protection and Compliance Issues: Challenges in maintaining compliance with data protection regulations and ensuring secure communication channels.
Solution
To address these challenges, we integrated our top Salesforce SMS app, Lead Manager Ninja. It enabled the client to send messages across SMS, WhatsApp, Facebook, Telegram, and more, directly from Salesforce. The app resolved the key challenges by providing:
- Centralized SMS Integration: Implement a unified SMS integration within Salesforce to create a centralized communication hub, ensuring seamless connectivity and management.
- Robust Lead Management System: Deploy an advanced lead management system within Salesforce to effectively prioritize, track, and manage leads, enhancing overall efficiency.
- Improved Data Access and Retrieval: Develop features or tools within Salesforce to facilitate easy access to and retrieval of communication data for comprehensive analysis.
- Consultation Confirmation Automation: Set up automated confirmation notifications to ensure clients receive immediate confirmation when new consultations are booked.
- Enhanced Communication Tracking: Implement tracking mechanisms within Salesforce to monitor and record communication between clients and consultation agents.
- Compliance and Security Measures: Establish stringent data protection protocols and secure communication channels to maintain compliance with data protection regulations.
Qualitative Results
Before: 2 hours message delivery delay
After: 18 minutes message delivery time
Before: 10% lead conversion rate
After: 16% lead conversion rate
Before: 20 minutes of data retrieval time
After: 5 minutes of data retrieval time
Before: 20% confirmation rate
After: 90% confirmation rate
Before: 40% tracking accuracy
After: 65% tracking accuracy
Before: 50% compliance rate
After: 95% compliance rate
Optimize your business communication with our Salesforce Messaging App- Lead Manager Ninja