Project Name
Enhancing Student Engagement & Admissions with Automated Messaging
Client Overview
Our client is a private university based in Canada, offering a wide range of undergraduate and postgraduate programs. With a growing student base and increased interest in digital learning, the institution was struggling to maintain timely and personalized communication with prospective and current students. Challenges in managing student inquiries, follow-ups, and engagement in online courses were hindering the university’s ability to grow enrollment and streamline academic administration.
To modernize their approach, the university sought a scalable solution that enabled automated text messages for better student engagement and faster communication.
Challenges
Before adopting Salesforce-integrated messaging, the university encountered multiple bottlenecks:
- Low Student Engagement in Online Courses: Students often missed online lectures and deadlines due to lack of timely reminders, resulting in poor virtual participation.
- Inefficient Admission Follow-ups: Manual and delayed communication with applicants caused a drop in enrollment conversions.
- Scattered Communication Channels: Managing student queries across emails, phone calls, and social platforms created inefficiencies and inconsistencies in service delivery.
Our Solution
To overcome these challenges, the university integrated Lead Manager Ninja, best SMS app for Salesforce tailored for educational institutions. By leveraging SMS, WhatsApp, and AI chatbot functionality, the platform enabled seamless, automated, and consistent communication across the student journey.
- Automated Admission Reminders & Updates: Students received timely SMS and WhatsApp updates on application status, interview schedules, and submission deadlines—driving faster admissions decisions.
- AI Chatbot for Student FAQs & Course Guidance: A smart assistant was implemented to address student queries instantly, providing information on course details, academic schedules, and policy-related questions around the clock.
- Class & Exam Reminders: The app delivered real-time automated alerts for lectures, tests, and assignment deadlines, enhancing student accountability and online class participation.
- Automated Admission Reminders & Updates: Students received timely automated text messages via SMS and WhatsApp on application status, interview schedules, and submission deadlines.
Qualitative Results
Before: 40% conversion rate
After: 70% conversion rate
Before: 20 hours per week
After: 10 hours per week
Before: 45% participation rate
After: 75% participation rate
Before: 24 hours to respond
After: Instant via AI Chatbot
Enhance student engagement and streamline admissions with the best SMS App for Salesforce!
